In today’s global economy, businesses are able to branch out to reach an extensive multi-cultural community of potential clients and customers. In order to do so, many companies are taking advantage of the popularity of video content to relay their message to communities across the globe.
For your videos to be effective in the global market and improve your reach, you’ll need to provide subtitles in various target languages. Professional subtitling services are key to making sure this process is accurate, efficient, scalable and affordable.
While there are auto-translate and auto-transcription programs available, making use of a professional subtitling service can help your content stand out amongst the pack. Here’s how:
1. The Quality of Your Subtitles Should Reflect the Quality of Your Business
Subpar subtitles can have a negative impact on your business. Your video content should reflect the quality of service your company provides to your clients. By hiring a professional service specializing in business translation and transcription for global companies, you can be confident that your content is shown in a professional light regardless of language.
2. Translation and Automation Software Cannot Catch the Subtleties of Language Like a Professional Service Can
Though technology continues to improve, a computer program will never be able to catch the subtleties of language in the same way a professional translator or transcriber can.
A professional translation and subtitle service provider, like ABS Translations, can accurately translate the message your video content is meant to portray to potential customers.
3. Professional Subtitling Services Improve the Reach of Your SEO, Which in Turn Benefits Your Bottom Line
Search engine optimization is key in the world of online marketing and business. By professionally translating your videos into multiple languages, you are in turn taking the necessary steps to improve the reach of your SEO.
This is due to the fact that one of the many aspects of a webpage that search engines comb when determining the best content for any given keyword is captioned text. By captioning your videos in one or more languages you are giving those search engines yet another means of finding your page when relevant search terms are entered.
Choosing the Right Company for Your Professional Subtitles
When selecting a company to provide professional subtitling services and translations, experience and track record are of the utmost importance. ABS Translations have been serving businesses like yours for over 20 years with the highest quality translation and multi-language content in the industry.