Launching an international marketing campaign can help a business grow exponentially. But in order for marketing efforts to be successful abroad, content must be skillfully translated to deliver the brand’s intended message to the target audience. After decades of providing marketing translation services to companies of all sizes, ABS Translations is well attuned to the unique challenges involved with translating for this niche.
How a Professional Translator Skillfully Addresses Marketing Translation Challenges
Failure to consider cultural and linguistic differences when replicating marketing content in another language can have catastrophic consequences for a brand and its image. Here are a few reasons why it’s well worth it to hire an agency known for providing concise, culturally aware marketing translation services:
- Translate beyond literal meaning – Effective translation of marketing materials requires far more than just converting the words to the target language, especially if humor or idioms are used. A marketing translation professional carefully considers how phrases may be interpreted within the cultural landscape. Then, through what is known as “transcreation,” they make any necessary adjustments to ensure the meaning is kept intact.
- Solve issues as only a native speaker can – When challenges arise with translating a certain word or idea in a way that will resonate with the target audience, it’s essential to have a native speaking linguist on the job. Possessing in-depth knowledge of linguistic nuances will allow them to create a smooth, understandable translation that conveys the intended marketing message.
- Generate dependable results – After investing time and money into a global marketing campaign, the last thing you want is for your hard work to be cancelled out by an ineffective translation. Working with a reputable translation agency such as ABS Translations will give you reassurance that your strategic marketing materials will be well received abroad.
Count On Our Native Speaking Linguists for Professional Marketing Translation Services
With a reputation for excellence that spans more than 20 years, ABS Translations is proud to have a network of advertising and marketing translation specialists. Combining industry knowledge with linguistic expertise, our team is here to help your business thrive in the global sphere. To find out how our experts can assist your company in reaching its goals, connect with us today by calling 215-233-3000.